About Us

Just a few simple words to tell the story of a solid and ambitious business, a flourishing establishment named Modaeffe.

The fortune of this Italian dream dates in 1987 thanks to owner Ruggiero Daddato’s entrepreneurship.

Along the years the company has gained a prominent role in the market and adopted a novel approach as a fashion atelier, where both fashion and workout menswear and womenswear is conceived and revisited from head to toe.

Challenge succeeded!

Modaeffe is an impressive business not only because of its figures but also for its booming positive trends,
which have made the company sound and reliable at any period of time. The headquarters is based in Barletta, the capital of Southern Italy’s textile industry, deep in the heart of Apulia.

The premises cover 5,000 square metres and comprise a cutting-edge plant which represents a superb example of production optimisation and flexibility. This modern and totally made-in-Italy factory is a high-tech manufacturing site for fashion, which proves flexibility and high level performances that meet customers’ needs from Italy and Europe.

The company is structured into six departments, all of which operate on the same premises having the Reception, Style, Procurement, Administration, Shipping and Sales departments all under the same roof has proved to be a key factor to success for Daddato’s family.

Its balanced and flexible organization can accept and face the most demanding challenges: Modaeffe can count on the work of around 50 employees and a growing turnover that exceeds 15 million euros.

Modaeffe is an impressive business not only because of its figures but also for its booming positive trends,
which have made the company sound and reliable at any period of time. The headquarters is based in Barletta, the capital of Southern Italy’s textile industry, deep in the heart of Apulia.

The premises cover 5,000 square metres and comprise a cutting-edge plant which represents a superb example of production optimisation and flexibility. This modern and totally made-in-Italy factory is a high-tech manufacturing site for fashion, which proves flexibility and high level performances that meet customers’ needs from Italy and Europe.

The company is structured into six departments, all of which operate on the same premises having the Reception, Style, Procurement, Administration, Shipping and Sales departments all under the same roof has proved to be a key factor to success for Daddato’s family.

Its balanced and flexible organization can accept and face the most demanding challenges: Modaeffe can count on the work of around 50 employees and a growing turnover that exceeds 15 million euros.

Modaeffe is a made-in-Italy brand but has a global approach that speaks one language, the one of style.

The combination of different variables leads to a solid constant: state-of-the-art machinery, quality textiles, and a very good deal of expertise. This is the key to a successful project which has based its excellence on its men and women.

Behind the details of Modaeffe’s creations hides an attentive research into colours, prints and decorations, which is the result of the constant study that is carried
out by trend-setters from all over the world, real bellwethers of fashion who can impress the most glamorous and hottest taste into a simple t-shirt.

Everything is born by creativity. It all begins from the Style department, where the industrious work of designers is prototyped and then becomes fabric. Each fabric is then sampled and sent out to the production phase after undergoing a series of very meticulous tests. It is then the time for plotters to work, followed by the cutting, assembling and shipping phases.

And voila, here comes the magic.

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